Blognote

Alright, this is the last day we are at school for this year!! If honestly I’m happy for that I really want to have a rest and do a lot of my individual things. Less then 20 days for that.

Today we are having the “Branding and Visual Design” module’s presentation. I’ve seen already 2 greatest ones and can’t wait to see the others. We are deamn kick ass students! Also we had individual task where we should present with poster, add or whatever one of the famous brands without using their name and logo so people should guess. I saw cool things today and here is mine. It was nice to hear that everyone exclaimed the brand name =)

By the way Very Merry Christmas to all of you!

Another workshop without computers and chair sticked to your ass! Ikaroz - cool graffiti guy from Sweden has brought a lot of materials and fun for us =)

Check dis out ;)

Last week we had a workshop with no computers wich was not that common for digital us :)

Two illustrators were teaching us how to experiment with one picture we have chosen before and come up with new styles and shapes. If honestly the workshop didn’t help that much with the module we have now but it was very relaxing and I remembered my childhood and my time in Art Academy. After the workshop the room in 5 minutes transformed to the exhibition hall with our works! It was fun!

Almighty hyper talents!

Finally!

I was so thirsty to have some really really history telling lecture about traditional advertisement, copy, idea, design, trends and lifestyle of those times. Sure I have read and study about it and I’ve seen a lot of different adds and commercials, but when the man who’s in that industry already 40 years and have been work in a best agencies in the world tells you how it’s created, who have been work on it, how was the process, some really exclusive detailes and moments that you probably will never heard from someone else, that feels absolutely amazing, you see the same things from different angles. Observing the legendary adds created in late 40’s 50’s and hearing stories at the same time from man who looks like people from those times I traveled back in time :)

It was so honest, so fresh, so brave, so clever, so genial in that times! 

Well it’s time to introduce who was that man with old but so nice slide projector instead of MacBook Pro :)

Claes Bergkvist

40 years in advertisement.

 Advertising-employment: Törnblom advertising agency, Young & Rubicam, Leo Burnett. But above all 12 years of Falk & Pihl / Doyle Dane Bernbach. (DDB, has been ranked as the world’s best advertising agency over the last century)

Function: Copywriter, Creative Director and four years as CEO of Falk & Pihl / DDB.